Some experts claim that it’s a mistake to adapt your current site to smartphones and tablets, they say it’s best to create a new, fully-planned mobile site.
Let’s now check out some tips for your company to have the best mobile site possible.
1. A Search Box:
Mobile devices are smaller and for this reason browsing websites becomes less simple. User navigation can be made much easier if he can quickly search what he wants on your site. Provide a search box that shows only the most relevant results to maximize the experience of using your mobile site.
2. Tell Visitors How to Reach Goals:
Always have call-to-action buttons visible and highlighted at the top of your mobile site. This strategy will help you drive conversions more often. It will also help visitors find what they are looking for faster.
3. Identify What Consumers Want:
This will help create a website that meets the needs of visitors. Do not introduce unnecessary content on pages, focus on what makes your consumers happy. Mobile users want to have an impeccable browsing experience and can leave your site if it is too complex to navigate.
4. Keep a Visible Contact Phone:
Based on Google statistics, 48% of the mobile searches are completed with one phone call and 29% generate a purchase. This demonstrates the importance of having a visible phone number with click-to-call enabled. Additionally, please provide information about your branch closest to the visitor’s location, as 94% of mobile users are seeking information from nearby locations.
5. Help Users Find Products:
If you sell products online, you know how important it is to leave a first impression. Because of the reduced screen size, it is critical to allow visitors to find the right product they are looking for. Using a comprehensive and effective set of filters will definitely make a difference and improve your site’s browsing experience.
6. Review What Other Businesses Are Doing:
This tip is extremely important for you to collect ideas that can optimize the creation of your site. Do not limit yourself to analyzing only companies in your segment. Look for organizations that help you have differentiated ideas.
7. Responsive Design is Not Always the Best Choice:
Responsive design is a great way to have a mobile site, but it is not always enough to generate a good browsing experience. You can create a mobile-specific site with an alternate URL and create something totally different for smartphone and tablet users. This will allow you to customize the call-to-action buttons, texts, the site menu, and many other features depending on your needs.
8. Continue Optimizing Your Mobile Site:
Once your site is ready and published, do not forget to analyze the Google Analytics data and evaluate which elements are not generating the expected results and deserve special attention. Make the necessary changes and analyze the impact they will have on your business performance.
9. Integrate Traffic from your Mobile site with Other Platforms:
Many people who visit a site through a mobile device would like to buy later through a desktop computer, directly in the store or at another time of day. Google also mentions that more than 50 percent of the mobile traffic in the Walgreens store network is generated by people already in one of their stores.
10. Go Beyond Conversions From Your Own Site:
Many companies believe that the metrics that need to be analyzed against the mobile site are just the cost-per-sale and the average profitability per sale. However, there are other factors that need to be considered.
Conclusion:
You should not have a mobile site just because you think you need to have a mobile site. Evaluate the 10 tips we’ve presented and develop a mobile site project that really drives results for your business.
